Research firm ‘Gamblingdata’ published data on the European gambling markets in 2012 that estimated the total market value of online gambling at £1.71 billion. Sports Betting is the biggest single contributor to that pot, but casinos contributed around 32% with a huge £547m in total net gaming revenue.
It’s no wonder that such a competitive market is subject to intense scrutiny from governments, as well as becoming ever more hotly contested by the big players in the offline gaming world. William Hill, Coral, Ladbrokes, Paddy Power and all the other big names from the sports betting world have their eyes fixed firmly on online casinos. For players, that’s great news, as it’s giving them more choice and forcing online operators to improve customer service, payouts and the overall transparency of their service.
The future of Online Casinos looks bright, but we will undoubtedly see change. As pay to play games like Candy Crush Saga seek new ways to monetize free to download software, we will see the lessons learned in the online casino industry helping to inform the next generation of non-gambling related gaming. While the world of regular gaming has much to learn from online casinos, so too the casinos are adopting the rich story-telling and visualisation that gamers enjoy. New casinos like Casumo and Casino Saga bring gamification and gambling together to create more immersive engaging player experiences.
The growth of Online Casinos is a phenomenon driven by enhancements in communications technology (the internet, smartphones, broadband), and has been responsible for driving forward many area of innovation in online security, interactivity and entertainment. Enjoy playing, we hope you have great luck!