Social casino gaming is probably the single fastest growing area in the online casino industry. Although it is not typically moentised as efficiently as other channels, its influence and popularity means its an important strategic area for casino brands.
The primary channel for the distribution of social casino games is Facebook. The relationship that Facebook has with real money casino operators is complicated, as there are strict rules on promotion of real money casinos. The growth in social casino games is primarily in games that do not use real money and instead deal in virtual currency and play for fun only.
Pros – Accessible in jurisdictions that do not allow real money casino gambling (e.g. USA). Free to play and have huge and active player communities.
Cons – No real money gambling opportunities.